Subject: Follow-up from our December meeting: Estonia & Tallinn materials
From: Aleksandr Michelson - MKM <[email-masked]>
To: "[email-masked]" <[email-masked]>
Date: Fri, 6 Feb 2026 13:29:06 +0000

Dear Ravinder,

It was a pleasure meeting you in December. As discussed, I’ve gathered promotional information from Visit Estonia and the City of Tallinn.

The City of Tallinn can share the following videos:

Christmas in Tallinn<https://mediabank.visittallinn.ee/eng/videos/christmas_in_tallinn>

Winter in Tallinn Old Town<https://mediabank.visittallinn.ee/eng/videos/promotional_videos/oid-16681/?&offset=1>

Seaside<https://mediabank.visittallinn.ee/eng/videos/promotional_videos/oid-16722/?&offset=1>

At the moment, Tallinn is not promoting itself as a standalone destination in any Asian market.

The information from Visit Estonia is as follows:

Visit Estonia has the following video materials available:

  *   Winter footage of Tallinn Old Town, as well as views from the seaside, including the harbor area and Noblessneri
  *   Home | Toolbox Brand Estonia<https://toolbox.estonia.ee/?id=258923|258927|258929|258930|259162|259163|259165&order=top-picks>

Home | Toolbox Brand Estonia<https://toolbox.estonia.ee/?meta=Noblessner&order=top-picks>

  *   Summer drone footage of Tallinn Old Town from different angles:
https://toolbox.estonia.ee/asset-page/258784-tallinn-old-town-drone
  *   Local cuisine can also be found in these videos Home | Toolbox Brand Estonia<https://toolbox.estonia.ee/?id=256077|258827|258864|258917|259142|259154|259184|259293|259295|259390|259417|259438|259508&order=top-picks>

Unfortunately, we do not currently have horizontal video clips of Narva.

You may also wish to Explore toolbox.estonia.ee, which offers a wide range of videos, photos and other materials; content can easily be found by using relevant keywords in the search.

https://toolbox.estonia.ee/?meta=visit+estonia&order=top-picks

Number of visitors to Estonia in the last three years:

  *   2022 – 3,252,898 visitors, of whom 1,466,959 were international tourists. During the summer months (June, July, August), the total number of visitors was 1,235,527.
  *   2023 – 3,425,740 visitors, of whom 1,669,825 were international tourists. During the summer months (June, July, August), the total number of visitors was 1,247,542.
  *   2024 – 3,610,390 visitors, of whom 1,855,063 were international tourists. During the summer months (June, July, August), the total number of visitors was 1,347,354.

Number of visitors to Tallinn in the last three years:

  *   2022 – 1,407,696 visitors. During the summer months (June, July, August), the total number of visitors was 464,311.
  *   2023 – 1,581,255 visitors. During the summer months (June, July, August), the total number of visitors was 493,458.
  *   2024 – 1,712,328 visitors. During the summer months (June, July, August), the total number of visitors was 571,328.

The main source markets are Finland, Latvia, Germany, Lithuania, the United Kingdom, the United States, Sweden, and Poland.

Complete data for all months of 2025 is not yet available.

Promotion of Estonia in Asian markets

  *   Visit Estonia currently does not run tourism marketing activities in India.

  *   Within Asia, our active tourism marketing efforts are currently focused on Japan. These activities are carried out on a national level and include cooperation with media, travel trade partners, and targeted content marketing to raise awareness of Estonia as a travel destination.

  *   Tallinn and Estonia are not marketed separately in other Asian countries at this time.

Kind regards

Aleksandr Michelson, PhD
Tourism Advisor
Ministry of Economic Affairs and Communications
Suur-Ameerika 1, 10122 Tallinn, Estonia
+372 55529176